Chief Executive Officer
Dan was employee number one at Sterling Cross, joining just three months into the company’s journey. At the time, he was running a successful Financial Services desk with a national recruiter having served his apprenticeship in commercial sales, and was headhunted to grow the company’s fledgling client base.
“It was an interesting time for me; I’d recently bought my first home and started a family, so joining a start-up was a calculated risk. I believed in the founders’ vision and their ethical approach, though, and was excited about joining a company for which client care was top of the agenda. It was my “Jerry Macguire” moment!”
Since joining in 2003, Dan assumed control of Sterling Cross’s business development and talent acquisition, and now oversees day-to-day operations across all departments.